Why This Matters Now
Exposing the Hidden Risk of Default Settings
WE ARE AUTOMATING DECISIONS FASTER THAN WE ARE UNDERSTANDING THEM
Tools like SharePoint, Teams, and now AI copilots promise clarity and productivity.
But tools don’t decide what information means. Defaults do.
What’s different now is scale.
AI is not just another tool layered onto work.
It is being embedded as a default interpreter of information — everywhere, all at once.
That makes this a discontinuity, not an upgrade.
A BLACK SWAN ADOPTED BY DEFAULT
Most organizations don’t fail because they choose the wrong technology.
They fail because they don’t realize how many important choices are being made for them — quietly, by defaults.
AI follows a classic Black Swan pattern:
• The impact is nonlinear
• The consequences are systemic
• The real effects appear after normalization
• And once embedded, reversal is difficult
This isn’t about AI “going wrong.”
It’s about what happens when interpretation itself is outsourced by default — before we’ve decided what understanding, judgment, or responsibility should look like in an AI-mediated world.
Work speeds up.
Decisions feel justified.
Meaning slowly flattens.
This has been happening for years.
AI just compresses it into a single leap.
WHY THIS IS DIFFERENT FROM PAST TOOLS
Email didn’t think for you.
Search didn’t decide for you.
Collaboration tools didn’t interpret for you.
AI does.
And because it is embedded inside familiar products — Word, Outlook, Teams — it doesn’t feel like a risky choice.
It feels like work.
That’s what makes this dangerous in a very specific way.
No one feels like they are taking a risk.
No one feels like they are changing how knowledge is created.
And no one is explicitly responsible for the epistemology being adopted.
WHAT INCONTEXTABLE IS
InContextable exists to make these invisible choices visible.
We help people and organizations see:
• how information is actually being interpreted
• where judgment is being replaced by plausibility
• and what kinds of understanding are quietly being traded away for speed
We don’t sell stacks.
We don’t prescribe tools.
We don’t promise certainty.
We help slow down sense-making before defaults harden into systems that are difficult to unwind.
WHAT THIS IS NOT
This is not fear-based AI skepticism. It’s not about chasing or resisting any specific technology.
It’s about stewardship, agency, and preserving the ability to reason clearly when powerful systems make thinking feel effortless.
If this resonates, you’re probably already feeling it.
Things are moving faster, but you don’t feel smarter.
That discomfort isn’t resistance to change.
It’s a signal.